Recruiting patients for clinical trials is one of pharma's greatest challenges. Imagery is a great way to connect with people on an emotional level and forms a big part the decision to join a trial.
Philippa Pristerà, Strategy Director here at Cuttsy+Cuttsy shares her insights from Pharmageddon. The 2-day innovation experience from Impatient Health brought together voices from across Pharma to challenge the status quo in healthcare.
Clinical trial recruitment can be a challenge. By applying the principles of health literacy to all materials, we can support people to make an informed choice about whether to take part in a clinical trial.
Icons serve as a useful form of alternative communication. We spend a lot of time developing icons for healthcare communications. Find out how we use iconography to elevate clinical trial materials.
Account Director, Holly Joscelyne shares her insights on the future of AI in business following the NEXT Global conference in Amsterdam.
Just like any product or service, a clinical trial is essentially a brand. Colour is an essential element to any brand, learn how colour can help people connect with your next clinical trial campaign.
With clinical study teams focused on the smooth running of a trial, the emotional burden on patients can inadvertently become a secondary consideration. Find out how effective branding helps to ease patient anxiety and encourages engagement.
Throughout three fascinating days of conference, some key themes emerged that are impacting study teams and the effectiveness of their clinical trials on a daily basis.
As the Flexible Working Bill gets written into UK law, we take a look at what this means for businesses of all sizes and specialities.
