With our fundamental ethos that people matter, we’ve always been ‘user-centric’ — it’s inherent in everything we do. Which is why audience and stakeholder engagement has become such a core part of how we work. Whether we’re redesigning a website or developing practical toolkits, we find flexible ways to collaborate with experts and end users to ensure our communication meets a real need and works well in the real world.
Built on the principles of design thinking, our Co+Create framework is a proven way of working efficiently with patients, patient advocacy groups, healthcare professionals, pharmaceutical companies and agencies. It ensures end-users and collaborators play an active part in shaping the aims and approaches of a project, as well as testing and improving the final outputs.
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