Health information can be complex enough, without abbreviations, medical jargon and complex statistics. Add in cultural differences, a growing infodemic and the emotion of living with a chronic condition and it becomes clear why producing trusted information with empathy is so important for healthcare communicators like us.
The SOURCE test
We take the quality of our information so seriously that we even created our own acronym to ensure the evidence we use is
PIF TICK accredited
The PIF TICK, launched by the Patient Information Forum in 2020, is an independently certified health information standard. Gaining certification in 2022 was an honour. Owing to our stringent processes and audience-focussed philosophy, users and clients can be confident that our PIF TICK content is evidence-based, jargon-free and produced to the highest standards.
Veeva content partner
Veeva Vault is a central hub used by Marketing and Medical Affairs teams in the Pharmaceutical Industry, to manage the development of promotional and non-promotional content. As a full-service Veeva partner, our content is scrutinised by three different departments: legal, regulatory, and medical. These three departments ensure all content that is disseminated into the public domain aligns with current compliance, medical, legal, and regulatory guidelines.
The British Healthcare Business Intelligence Association (BHBIA) represents market research and BI professionals working in healthcare. It exists to promote and accelerate the highest standards of ethics and quality. As proud BHBIA members it is a further proof point of our commitment to delivering and promoting the creation of trusted information within the healthcare and pharmaceutical industries. We also take advantage of the diverse range of training and events the BHBIA offers in professional development to keep ourselves and our client partners up to speed in the field.
Tackling health misinformation together
We used our creative and strategic capabilities to deliver a pro-bono campaign to raise the profile of PIF TICK and PIF’s under-utilised resources.
PIF Partnership: an opportunity to improve health information for all
As official PIF Partners we’re pleased to be supporting the Patient Information Forum raise awareness of the PIF TICK.