250 delegates immersed in interactive 12-month vision
The 250 strong European sales and marketing team of a leading Global Phone manufacturer were brought together in London for their annual meeting. Key topics included: the launch of a new product and a new online shop complementing their e-commerce strategy; product characteristic focus sessions, and critical collaborative teamwork to re-enthuse colleagues following some turbulent times in a fiercely competitive and fast moving marketplace.
The theme and identity was applied throughout the venue and event dinner providing a variety of engaging and experiential areas. The main set consisted of blended screens creating one interactive wide-screen smartphone interface. Presentations emulated the operating system of the phone allowed presenters to demonstrate in ‘real-time’ the functionality and uniqueness of the product.
The visual engagement continued with green screen videos, produced pre-event, teleporting presenters onto the screen to help really bring their messages to life at the appropriate times in the most fluid and connected manner. The meeting was a great success with delegates going back to their countries with a clear vision of what they need to achieve in the next 12 months.
Product Boot Camp informs and galvanises affiliates ahead of launch
In preparation for a new product launch our client sought to connect with key medical affiliates to up-skill, inform, share best practise and work collaboratively to address and overcome crucial launch challenges.
A product boot camp was established as the best vehicle to structure the meeting and the format and environment were quickly developed.
The agenda, materials and resources were created and interactive workshops designed using a variety of methods to keep delegates engaged and contributing over the two days. A creative identity was also designed and applied throughout reiterating the purpose and objectives of the meeting at opportune moments.
Cuttsy+Cuttsy was key to the facilitation of the meeting and responsible for the overall boot camp delivery and management.
A pre-event questionnaire was used to ensure sessions were relevant and focused and a knowledge assessment gauged the retention of key messages amongst delegates.
The boot camp was followed immediately with a European Medical Meeting enabling cost, time and resource synergies.
Consultancy supports European multi-channel up-skilling programme
Following a progressive year embracing and integrating digital communication to improve and drive more efficient conversations with HCPs, a leading pharmaceutical company sought to share their lessons, successes and next steps in an interactive and engaging environment.
With the programme content in place the client needed an environment to connect with their audience, bring their key messages to life and support beneficial and interactive conversation.
Delighted to be selected as the partner agency of choice, and aware of tight timeframes, Cuttsy+Cuttsy promptly came on-board as the creative and technical consultants.
An identity embodying the objectives of the programme was soon created and applied throughout. Suitable and appropriate communication was developed and deployed engaging delegates prior to the meeting and a technical assessment executed to ensure optimum configurations for the two-day meeting.
Onsite management was provided ensuring synergy between the third-party suppliers and post-meeting evaluation was conducted to establish methods to continually improve on programme delivery.
The two-day meeting was captured on film and edited to form electronic training modules further increasing the meeting ROI and to communicate best practise and tactics to those unable to attend.
Innovative product environment showcases latest technology
As part of a European Sales and Marketing Meeting, our client wanted to demonstrate and train their internal team on the capabilities of their latest smartphones and other technologies. Unsatisfied with the solution from an existing supplier that was over budget and uninspiring, the client decided to go with our proposal of ‘A Day in the Life’, seven stylised sets that represented different aspects of a customer’s day; kitchen, bus, office, park, shop, pub and living room. Attendees were immersed in the products in an interactive, engaging manner and left the meeting motivated, inspired and more importantly a better understanding of the products they are selling! A training video was created at the same time, increasing the ROI of the Demo Area.
Branding for Maples of Stamford
An established business with a strong client base and heritage ‘Maples Hair and Beauty’ Salon was taken over early in 2011. With a dated identity and visual branding that did not reflect the company and the beautiful town of Stamford, our brief was to identify ways to raise the profile of the salon and to create a stylish consistent brand. Our main challenge was to create a logo and visual identity that was classic and elegant representing both the heritage and clientele as well as to attract new customers.
The salon has been renamed ‘Maples of Stamford’, and the new look is both luxurious and regal.
Excellence, leadership and vision explored in engaging environment
Achieving medical excellence and leadership was the topic for this client, a leading European medical affairs team. As an on-going annual meeting, innovation and creativity was high on the list ensuring the packed two-day agenda took place in an engaging, comfortable and interactive environment.
A light-hearted theme was required drawing on a winning analogy to embody the meetings’ core message, whilst not diluting or distracting from the more corporate discussions.
It was also paramount for an interactive configuration to allow free-flowing discussion and feedback and for key messages, pledges and conversations to be captured and displayed appropriately.
This latter requirement culminated in an experiential activity at the end of the two days where pledges were captured via an experiential and physical activity.
New starters were also introduced to the team via a creative social media-style platform reiterating the close and friendly relationships enjoyed within the team.
The stage and styling were kept simple to ensure a cost-sensitive perception towards the meeting and state-of-the-art technical equipment ensured clear and seamless communication throughout.
An emotive video was also commissioned encompassing the key characteristics of the team and recognising their efforts and successes.
The meeting was masterfully facilitated by an external speaker and feedback confirmed the meeting to be a great success.