It’s been eight years since we first started Cuttsy+Cuttsy, and a lot has changed since those early days when we used to conduct business from the end of the garden. We’ve grown and grown up, and we wanted to reflect this in our branding.
Our original branding was all about adding value through communications, represented by a speech bubble and a plus sign. It was clean and smart, if perhaps a little muted — fine for a company that was still finding its feet, but we had moved on and our branding needed to catch up. We needed something that communicates what we believe in, as well as demonstrating the kind of work we do and the way we approach it: in essence, what makes us Cuttsy+Cuttsy.
Our focus on people is vital to our company, and it’s what sets us apart from other healthcare communications agencies. Of course, we still help clients communicate and add value to their businesses, but now we do it by being people-centric. We go further than ever before to understand our clients’ situations and get to the bottom of the problems they face. We advocate for the patient voice and work with patients to help pharma achieve the results they care about. We apply the principles of health literacy and emotional intelligence to create materials that make sure no one is excluded by complex medical language. And in the office, we provide our staff with extensive training, flexible working and lots of other benefits. We are, after all, the agency where people matter.
And now we have put people at the centre again, this time in our new logo. Our new identity is clear, confident and very us! We’re thrilled to bits with it, and we’re proud to share it with the world. Here’s to the next eight years of changing lives by putting people first.