‘My first Bra’ wins silver

Caroline Benson | 11 September 2014

Following an exciting evening at the 2014 PM Society Digital Media Awards, the team are celebrating picking up a silver craft award for our film ‘My First Bra’.

The film was created pro bono for Breast Reconstruction Awareness (BRA) – a charity that provides support to women facing the prospect of a mastectomy and possible reconstruction following breast cancer.  

Mathew commented “It was fantastic to win our first award for such a worthy cause especially being up against such strong competition with big budgets!”

‘My First Bra’ is based on the idea that a bra signifies milestones or life-affirming events in every woman’s life. Coupled with real-life accounts, it takes the audience on a rollercoaster of emotions; highlighting the most important BRA a woman may need.

Held in The Brewery, London, the awards were attended by over 400 guests from the pharma and life science industries.

Watch our award winning film below