21 October 2019
So why the new look?
We needed something that communicates what we believe in, as well as demonstrating the kind of work we do and the way we approach it: in essence, what makes us Cuttsy+Cuttsy.
16 April 2019
Cuttsy+Cuttsy awarded CPD Platinum by the IPA
Four years after being awarded Gold for their continuous professional development (CPD) Cuttsy+Cuttsy (C+C) have reached another milestone and been awarded Platinum accreditation.
25 February 2019
Health Literacy in Practice: Hospital Letter
Waiting for results from a medical test or procedure can be a very taxing and worrying time. In our experience, you usually go through a whole rollercoaster of emotions.
08 January 2019
Middle Aged White Men Can Jump
This week, I attended a New Work Network event about embracing flexibility in the work place. On arriving, the first thing that struck me was that I was one of only a handful of men in a room of over 100. I was well and truly in the minority. At the end of the event, attendees left their comments on post it notes, and I spotted several about men needing to get involved in flexible working practices and I couldn’t agree more.
25 October 2018
Caroline Benson joins the PM Society Executive Committee
Cuttsy+Cuttsy are pleased to announce our Co-Founder and Director Caroline Benson has been appointed to the PM Society Executive Committee.
03 September 2018
The internet is a powerful tool, and for many of us it’s our first point of call when we’re not feeling well or want to find out more about a medical complaint.
14 August 2018
Mobile learning takes centre stage
At the Learning Technologies Summer Forum 2018, mobile learning, or studying through programmes on portable devices, received plenty of attention. When you consider the amount of time we all spend glued to our phones and tablets, perhaps this does not come as a surprise.
04 July 2018
Marianne Guldbrandsen joins Cuttsy+Cuttsy from Macmillan
Cuttsy+Cuttsy are delighted to announce that Marianne Guldbrandsen has joined the agency in the role of Strategy Director. Marianne joins from Macmillan Cancer Support where for the last five years she held the position of Head of Innovation & Strategic Partnerships, prior to that she was Head of Design Strategy at the Design Council. Marianne also holds a PhD from Cranfield University, School of Industrial and Manufacturing Science.
08 June 2018
Why patient education isn’t simple
Patient education is often understood to be the imparting of knowledge from the healthcare professional (HCP) to the patient and/or their caregiver. However, in most cases, the imparting of knowledge is not enough. True patient education can be described as “The process by which the patient comes to comprehend his or her condition and self-care”.1 So, instead of just passing on information, for education to actually take place there needs to be comprehension, understanding and arguably motivation for patients to take notice and take action that improves their own health situation.
16 May 2018
When Assumptions Can Be Dangerous
We no doubt make assumptions every day (there’s one). There aren’t enough hours in the day to always find out every single detail and know all the facts, so our brains work to fill in the gaps based on our past experiences and similar situations. A lot of the time our assumptions are incorrect and fortunately, they don’t cause too much damage, but sometimes they can be dangerous, especially when it comes to healthcare.
25 April 2018
Empowered patients improve outcomes
Non-adherence to medication is not a new global healthcare concern but with more people living with long-term conditions the problem is increasing.
19 March 2018
It’s more than just a font.
In 2008 Mencap, a charity for people with learning disabilities, commissioned Jason Smith to design a type face.1 It was a sans serif type face that was clean, humanist and most importantly legible. 10 years later, the same font is now used across Cuttsy+Cuttsy’s collateral from presentation documents to our website. But why the emphasis on FS Me and what makes a font such a key part of a brand?
07 March 2018
Flexible Working: A Q&A with Mathew Cutts
On the 22nd January 2018, our very own Mathew Cutts took part in a Q&A panel on the topic of flexible working. The Q&A was part of the Mindset Shift Summit and the session was hosted by Gillian Nissim from Working Mums.
06 March 2018
People, ideas and technology transforming education
In January, I attended Bett - a conference designed to bring people, ideas, practices and technologies together to transform education. It was a great opportunity to be immersed amongst so many like-minded people.
28 February 2018
Emotional Intelligence and Blended Learning in Healthcare
You'll no doubt be aware of the intensely competitive healthcare landscape, placing ever increasing pressure on new treatments to become a market success and reach the patients that need them most.
13 January 2018
How deep is your Emotional Intelligence?
Over the last few years I have been privileged to spend time with groups of patients, listening to them discuss the severe diseases that they all had in common. I wanted to find out what lay beyond the diagnosis, the treatment, the burden of the disease. I wanted to find out what was beyond the obvious, to demystify their condition, so that we as an agency, may better equip our clients to help support them and people like them in the future.
30 January 2017
Sydney Pixar camera up
I have been working at Cuttsy+Cuttsy as a Graphic Designer for just over a year, prior to which I studied Graphic Design at Nottingham Trent University.
13 September 2016
The changing face of the Cancer Drugs Fund
In 2011, the Cancer Drugs Fund (CDF) was established to provide access to cancer treatments not routinely available on the NHS due to their failure to meet NICE’s clinical or cost-effective thresholds.
26 August 2016
Pharmatech: building tomorrow's solutions
In a recent blog we explored some of the latest innovations that were helping patients to be more in control of their health and wellbeing.
16 May 2016
Know Your Numbers
World Hypertension day, an annual initiative of the World Hypertension League (WHL) and the International Society of Hypertension (ISH) is taking place this week.
15 September 2014
We are in the IPA
We are really proud to announce our election as a member of the Institute of Practitioners in Advertising (IPA) following a rigorous three month selection process